linvur.blogg.se - Change evernote login email

They even used a GIF to demonstrate how it works:

The email focuses entirely on the value of the feature, then prompts the reader to learn more about upgrading. In this case, Evernote is teasing their PDF Annotation feature.

Why would a free user want to pay money to use a product they already have access to? It explains the benefit before the call to action. Maybe we’ll break this one down next time.)įrom the word go, we’re off to a good start. (Like this one … a perfect example of everything wrong with email marketing. It’s much more relevant than most of the promotional email I receive. In fact, I actually seem like just the right customer for this product.

I use Skitch, which requires an Evernote login (they have data on me) and offers many of the same features as the annotation tool.

I’m an Evernote user but not a paying customer.

The more expected the message, the more likely you are to convert. The context is clear.Ĭontext rules above all else in the email world. Here are five key reasons this email rocks. We heard from our readers that this format is fun, so we’re going to break this email down to examine why it’s so effective. But as Evernote proves in this example, it doesn’t have to be that way. One of the reasons we focus on transactional and behavioral emails is because most promotional emails stink.